About me

A UX leader and hands-on digital product designer with over 15 years experience in helping brands explore, envision, concept and deliver successful products and services across all digital platforms.

A strong believer in Lean, Agile software development and data driven decision making; and that can translate fluently across the four languages of Designer, UX, Technology & Business.

Comfortable creating experience models, user flows, rapid prototypes and interaction specifications through to meticulous visual interfaces and corporate brand style-guides.

Extensive experience building and managing high performing cross-functional creative teams of UX & UI designers, researchers & copywriters.


  • Cannes Lions
    Cyber Lion Silver
  • Adobe Magazine
    Showcase designer
  • Netguide
    Best ecommerce site
  • Netguide
    Best corporate site


  • Start ups
  • Strategic vision
  • User experience
  • DLT / Blockchain
  • Interaction design
  • User interface
  • Conceptual thinking
  • Art direction
  • A/B & MVT testing
  • Brand strategy
  • Team building
  • Management