Hi, I'm Daniel McPeake, a UK-based product designer 👋

I cover the entire spectrum of product design, from concept and UX research to building design systems.

I've crafted design strategies that have driven startups from 0 to 1 and led design teams for FTSE 100 companies. At present, I'm heading product for Shido, an AI-assisted health & wellbeing app.

Selected work